Martin Cutts

United Kingdom

Co-founder of the Plain English Campaign (1979) and founder of Plain Language Commission (1994). Writer, editor, teacher and author of the Oxford Guide to Plain English — one of the foundational references in the field. A driving force in plain language for over four decades.

About the winner

Martin Cutts is one of the founding figures of the modern plain language movement. In 1979, he co-founded the Plain English Campaign in the UK — one of the world’s first organisations dedicated to fighting gobbledygook in public and official communication. The campaign attracted national attention and helped shift public attitudes toward clear language.

In 1994, he founded the Plain Language Commission, through which he continued to offer editing, training, and consultancy services to government, business, and the legal profession. He is the author of the Oxford Guide to Plain English, now in multiple editions and one of the most widely used reference works in the field.

Why they won

Martin received the Christine Mowat Award in recognition of a career that helped invent plain language as a profession. From the provocative early campaigns of the Plain English Campaign to the meticulous guidance of the Oxford Guide, his work shaped how a generation of writers and editors think about clarity.

His practical, no-nonsense approach — always focused on the reader — influenced plain language practice across the UK, Europe, and internationally.

Award details
Award Christine Mowat
Year 2013
Presented at PLAIN 2013 Vancouver
Country Canada
About this award

The Christine Mowat Plain Language Achievement Award recognises outstanding contributions to advancing plain language — in any language, at any scale.

Presented every two years at the PLAIN international conference.

About this award

The Christine Mowat Plain Language Achievement Award

The Christine Mowat Plain Language Achievement Award is PLAIN’s most prestigious recognition. It honours an outstanding contribution to advancing plain language at the local, regional, national, or international level — in any language, in any form.

The award is named after Christine Mowat, a past president of PLAIN and winner of the former PLAIN International Award. It has been presented since 2007 at each PLAIN international conference.

A winner’s work can take many forms:
  • Significant research in the field of plain language
  • Extensive experience in developing and presenting plain language training
  • Extensive experience in writing or editing documents using plain language
  • A body of publications about plain language
  • Successful leadership in public plain language projects
  • Significant volunteer contribution to a plain language organisation

Previous winners

  • 2025

    Heloisa Fischer

    Brazil

    Brussels, Belgium

  • 2023

    Ginny Redish

    United States

    Buenos Aires, Argentina

  • 2021

    Enliven Victoria

    Australia

    Online

  • 2019

    Neil James

    Australia

    Oslo, Norway

  • 2017

    Annetta Cheek

    United States

    Graz, Austria

  • 2015

    Lynda Harris

    New Zealand

    Dublin, Ireland

  • 2013

    Martin Cutts

    United Kingdom

    Vancouver, Canada

  • 2011

    Barbro Ehrenberg-Sundin

    Sweden

    Stockholm, Sweden

  • 2009

    Christine Mowat

    Canada

    Sydney, Australia

  • 2009

    Peter Butt

    Australia

    Sydney, Australia

  • 2009

    Robert Eagleson

    Australia

    Sydney, Australia

  • 2007

    Mark Adler

    United Kingdom

    Amsterdam, Netherlands

  • 2007

    Joe Kimble

    United States

    Amsterdam, Netherlands