Heloisa holding award — best of the ceremony shots

Heloisa Fischer

Brazil

Creator of the Comunica Simples Method — Brazil's first structured plain language teaching methodology. Trained thousands of professionals across government agencies, universities, and private organisations; served on the PLAIN board; co-founded the Brazilian Plain Language Network; and actively shaping national plain language policy.

This award was presented at the Brussels Plain Language Experience 2025 — PLAIN’s international conference, 5–7 November 2025.

About the winner

Heloisa Fischer is a Brazilian communication consultant and educator who has dedicated her career to making public communication clearer, fairer, and more accessible. Her foundational work established plain language as a recognised professional discipline in Brazil.

She is the creator of the Comunica Simples Method — Brazil’s first structured methodology for teaching plain language, developed through years of research and practice with government agencies, universities, and civil society organisations.

Why they won

Heloisa has trained thousands of professionals across Brazil, served on the PLAIN board, co-founded the Brazilian Plain Language Network, and is actively helping to shape national plain language policy.

Her work demonstrates exactly what the Christine Mowat Award is designed to recognise: a sustained, significant contribution to advancing plain language through integrity, skill, and genuine impact on real people’s lives.

Key achievements
  • Created the Comunica Simples Method — Brazil’s first structured plain language teaching methodology
  • Trained thousands of professionals in government agencies, universities, and private organisations
  • Served as a member of the PLAIN Board of Directors
  • Co-founded the Brazilian Plain Language Network
  • Contributing to national plain language policy development in Brazil
  • Presented at international conferences and contributed to global plain language research
Award details
Award Christine Mowat
Year 2025
Presented at Brussels, Belgium
Country Brazil
About this award

The Christine Mowat Plain Language Achievement Award recognises outstanding contributions to advancing plain language — in any language, at any scale.

Presented every two years at the PLAIN international conference.

Also recognised

2025 Finalists

Both finalists demonstrated exceptional leadership, generosity, and long-lasting impact on the international plain language community.

Gael Spivak

Canada

A Canadian plain language leader, Gael has helped shape international standards through her work with ISO and her role in the International Plain Language Federation, where she expanded global access to the plain language standard in more than 30 languages.

Ingrid Olsson

Sweden

A senior advisor at Sweden’s Institute for Language and Folklore, Ingrid has spent over two decades guiding hundreds of public agencies in applying the national plain language policy, developing training and tools, and strengthening Sweden’s professional network.

Award ceremony

About this award

The Christine Mowat Plain Language Achievement Award

The Christine Mowat Plain Language Achievement Award is PLAIN’s most prestigious recognition. It honours an outstanding contribution to advancing plain language at the local, regional, national, or international level — in any language, in any form.

The award is named after Christine Mowat, a past president of PLAIN and winner of the former PLAIN International Award. It has been presented since 2007 at each PLAIN international conference.

A winner’s work can take many forms:
  • Significant research in the field of plain language
  • Extensive experience in developing and presenting plain language training
  • Extensive experience in writing or editing documents using plain language
  • A body of publications about plain language
  • Successful leadership in public plain language projects
  • Significant volunteer contribution to a plain language organisation

Previous winners

  • 2025

    Heloisa Fischer

    Brazil

    Brussels, Belgium

  • 2023

    Ginny Redish

    United States

    Buenos Aires, Argentina

  • 2021

    Enliven Victoria

    Australia

    Online

  • 2019

    Neil James

    Australia

    Oslo, Norway

  • 2017

    Annetta Cheek

    United States

    Graz, Austria

  • 2015

    Lynda Harris

    New Zealand

    Dublin, Ireland

  • 2013

    Martin Cutts

    United Kingdom

    Vancouver, Canada

  • 2011

    Barbro Ehrenberg-Sundin

    Sweden

    Stockholm, Sweden

  • 2009

    Christine Mowat

    Canada

    Sydney, Australia

  • 2009

    Peter Butt

    Australia

    Sydney, Australia

  • 2009

    Robert Eagleson

    Australia

    Sydney, Australia

  • 2007

    Mark Adler

    United Kingdom

    Amsterdam, Netherlands

  • 2007

    Joe Kimble

    United States

    Amsterdam, Netherlands