Buenos Aires · 27–29 September 2023

Connecting cultures:
clear communication to build bridges

In September 2023, the global plain language community came together in Buenos Aires for three inspiring days of learning, sharing, and connection.

Hello everyone,

I’m Lodewijk van Noort, member of the conference committee of PLAIN in 2023.

PLAIN 2023 in Buenos Aires was a remarkable three-day journey, bringing together our global community to share ideas, learn from each other, and build lasting connections. Over the course of the conference, we explored how plain language can truly connect cultures and build bridges.

Lodewijk with his arm around Joanna. PLAIN2023 banner partially visible in the background

By Lodewijk van Noort

Conference Organiser, PLAIN (2023)

Day 1 focused on global perspectives, with inspiring keynotes and discussions on how plain language strengthens democracy, access to justice, and public trust.

Day 2 showed us how this works in practice, with real-world examples—from artificial intelligence and legal design to health communication and multilingual challenges.

Day 3 looked ahead, exploring the future of our field: certification, training, and the growing international collaboration that will shape the next phase of plain language.

What made these days so special was not only the knowledge shared, but the energy in the room. People from across the world meeting, exchanging ideas, and learning from each other. To capture that experience, we created a daily conference podcast, with reflections, interviews, and highlights from each day. And through the PLAIN e‑Journal, we are continuing the conversation beyond the conference.

PLAIN 2023 reminded us that clear communication is not just a skill, it is essential for inclusion, trust, and democracy. I invite you to explore the highlights, programme, and insights from Buenos Aires and to carry them forward in your own work.

Clear communication is not just a skill, it is essential for inclusion, trust, and democracy.

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About the conference

PLAIN 2023 brought together 250 participants from 21 countries to explore how clear communication can connect cultures and strengthen societies.

Hosted by:

  • University of Buenos Aires – Faculty of Law
  • Observatorio de Lenguaje Claro
  • Plain Language Association International (PLAIN)

The conference theme:

Connecting cultures: clear communication to build bridges
The event highlighted global developments, with a strong focus on Latin America, where plain language is rapidly growing in government and the judiciary.

Highlights

Participants from 21 countries
100+ speakers and sessions
Strong focus on justice and democracy
Leading contributions from Latin America
Innovation: AI, legal design, accessibility
Introduction of the ISO plain language standard

Programme overview

Day 1 – Global perspectives
  • Opening by international and Argentine leaders
  • Keynote: Estrella Montolío (Spain)
  • Sessions on Latin America and judicial systems
  • Global panel on plain language approaches
  • Keynotes from Michael Blasie, Martín Böhmer, Cheryl Thomas
Day 2 – Practice and innovation
  • AI and clear communication
  • Legal design and accessibility
  • Health communication and translation
  • Keynote: Helena Haapio (Finland)
  • Highlight: ISO 24495-1 standard presentation
  • Evening networking and PLAIN Awards
Day 3 – The future
  • Certification, training and inclusion
  • Keynotes:
  • Heloisa Fischer (Brazil)
  • Karin Hansson (Sweden)
  • Closing with international leaders

Keynote speakers

  • Estrella Montolío
  • Lorena Tula del Moral
  • Michael Blasie
  • Martín Böhmer
  • Cheryl Thomas
  • Helena Haapio
  • Christopher Balmford
  • Annetta L. Cheek
  • Angelika Vaasa
  • Heloisa Fischer
  • Karin Hansson

PLAIN Awards 2023

Ginny Redish (USA)

For her decades of pioneering work, research, and mentorship in plain language.

IRIS Lab (Brazil)

For innovative use of plain language in public communication, including accessible formats and chatbot solutions.

Christopher Balmford (Australia)

For global leadership in developing the ISO 24495 plain language standard.

Full programme

Explore the full programme of PLAIN 2023: three days of keynotes, parallel sessions, and global exchange on clear communication.

Day 1 – Wednesday 27 September summary

Opening and global perspectives

09:00 – Opening session

Welcome by:

  • University of Buenos Aires (Faculty of Law)
  • Observatorio de Lenguaje Claro
  • Plain Language Association International (PLAIN)

Keynote

Estrella Montolío (Spain)
From Idea to Impact: Innovation in Clear Communication for Empathetic Governance

Parallel sessions

Track 1: Experiences in Latin America

  • Strengthening democratic institutions through plain language
  • Improving judicial communication across the region
  • Transparency and citizen communication

Track 2: Argentine Judicial Initiatives

  • Plain language in courts and prosecution
  • Training legal professionals
  • Implementing clear communication policies

Global panel

Approaches to plain language worldwide
Speakers from Argentina, Spain, Australia and the United States

Afternoon sessions

Topics included:

  • Plain language in tax systems and public administration
  • Expert use of plain language in legal contexts
  • ISO standard and professionalisation
  • Inclusion, accessibility, and citizen communication

Keynotes

  • Michael Blasie (USA) – International plain language law
  • Martín Böhmer (Argentina) & Cheryl Thomas (UK) – Skills, legitimacy and justice

Day 2 – Thursday 28 September

Practice, innovation and collaboration

Keynote

Lorena Tula del Moral (Argentina)
From clear language to clear communication: bringing the law closer to citizens

Parallel sessions

Track 1: AI and technology

  • AI tools for writing and evaluation
  • Plain language assessment methods
  • Innovation in government communication

Track 2: Case studies

  • Judicial and administrative communication
  • Institutional communication improvement
  • Real-world implementation challenges

Midday sessions

Legal design

  • Accessibility through design
  • Human-centred legal communication

Health communication

  • Plain language in healthcare
  • Informed consent and public health communication

Translation and multilingual communication

  • Bridging languages and cultures
  • Challenges in legal translation

Afternoon sessions

Topics included:

  • Public administration communication
  • Easy-to-read and inclusion
  • Digital tools and glossaries

Keynotes

  • Helena Haapio (Finland) – Human-readable vs lawyer-readable communication
  • Christopher Balmford, Annetta Cheek & Angelika Vaasa – ISO 24495-1: the global plain language standard

Evening programme

  • Networking cocktail
  • PLAIN Awards ceremony

Day 3 – Friday 29 September

The future of plain language

Keynote

Heloisa Fischer (Brazil)
Plain language in public communication and education

Parallel sessions

Track 1: Inclusion and gender perspectives

  • Inclusive language in public administration
  • Health communication and equity

Track 2: Multidisciplinary approaches

  • Organisational implementation
  • Strategic communication

Track 3: The future of the field

  • Certification and training
  • Resources for professionals
  • International collaboration

Keynote

Karin Hansson (Sweden)
50 years of plain language: lessons and progress

Closing session

Final reflections from:

  • University of Buenos Aires
  • Argentine public institutions
  • PLAIN leadership

Programme themes

Across all three days, the programme explored:

  • Plain language in democracy and justice
  • Access to justice and the right to understand
  • Artificial intelligence and communication
  • Legal design and user-centred approaches
  • Multilingual communication and translation
  • Public administration and policy
  • Certification, training, and professionalisation

Interactive elements

The programme also included:

  • Poster sessions
  • Lightning talks
  • Networking moments
  • Daily podcast recordings with speakers and participants

With more than 100 sessions and speakers, PLAIN 2023 offered a rich and diverse programme that reflected the global growth of the plain language movement, especially in Latin America.

Help make the world more plain

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