Many companies try to communicate calm to their shareholders to keep them from panic. As often as not they produce the opposite results. Here is a case-study.
Press Release: 3-31-2011
Wanderport Corp. (PINKSHEETS: WDRP) today announced that procurement authorization has been granted and approved for the remaining equipment and provisions, which were quoted by engineering and design partners for its microwave energy tankless water heater (MHU).
In conjunction with said engineering and design partners, the Company is well within the end process of procurement in order to complete the single cavity MHU.
“This is significant because the pieces of the puzzle are finally coming together and it symbolizes the transition of my long held vision into reality,” said Robert Simoneau, Wanderport’s Technical Advisor and Product Licensor.
The procurement list includes the advanced heat exchanger unit fabricated using a ceramic type material and customized to exact specifications. This unique enclosure or chamber was designed using thermal dynamic techniques and forms an integral and key component of the baseline single cavity unit. Other items include the metal enclosure, tubes and fittings for plumbing and some miscellaneous items.
“This juncture has been long awaited, as we take the final steps to producing the MHU expected this April 2011. Proceeding with a single cavity ‘point of use’ MHU provides a premise to evaluate the function of our product prior to expansion toward a ‘Point of Entry’ MHU,” said Wanderport’s CEO, Richard Martel. “Suddenly, the immense ‘point of use’ revenue steam is within sight, while we anticipate preparations toward a ‘Point of Entry’ MHU and the considerable market it represents,” further added Mr. Martel.”
After receiving this release, one shareholder posted online:
…it would be nice if the company would just speak to investors in plain language. Once again, they have chosen words which can and are being interpreted differently by different investors. I don’t understand why they have to choose words which cause confusion. A PR is a company’s opportunity to create excitement and generate public interest. Although they have provided some information they have also created doubt.
Many of you know I’ve been here for over a year and am a long-term investor. I’m not a trader and and don’t flip anything here. I believe in the potential of this product and would be thrilled if this PR left me warm and fuzzy…but it doesn’t. Today, one of my friends who invested in the company at my recommendation asked me if there is something wrong after reading today’s PR. Another said that much of it was just mumbo-jumbo. That is not what a PR should instill in someone invested in the company. ..