September 4, 2010

Change is certain, and often quick

I inherited a tattered cookbook from my grandmother, a Betty Crocker Picture Cookbook from 1950. When I turned to it for a carrot cake recipe, there was none. So I checked for one in a 1990s cookbook I inherited from my father. This book started off the entry with, “Carrot cake is as American as apple pie”. Wow, what a big cultural change in a short period of time.

It seemed to me a more rapid adoption than the slow change in language to gender-free titles or the adoption of the use of the singular they pronoun.

Take the Rainbow
Rainbow over Vancouver Island

Back in the 1970s and 1980s, I enjoyed have out-of-town visitors to show around my city. I used those opportunities to visit a little shop that sold only rainbow items. The emotional connection that rainbows evinced at that time was joy.

The native peoples of the Andes had a different association which was expressed by using a rainbow of colors in their national symbol, the Wiphala, which is used as a square flag.

Wiphala Diagonal Wiphala

Some of these are made up of 7 bars of color while others are 7 x7 squares with the colors running diagonally. Some of their people want to avoid creating confusion in their international diplomacy about their flag’s meaning by adopting the diagonal format generally. See Wikipedia.

You know why, right?
There is now a mental association between gay and rainbow.

The rainbow may now become a symbol for the struggle for equal human rights. Anyway, as writers, editors, and designers, we need to check out the current interpretations of symbols we choose to use in communicating meaning.

Investigate Change in Meanings
To investigate new words that don’t even appear in a dictionary, I use UrbanDictionary.com. Rainbow has 57 new associations.

I was hoping I could find a visual thesaurus or visual dictionary that would be of assistance in this quest but I have not so far. They seem concerned with word labels not psychosocial meanings. For example:

Visible light Electromagnetic radiation that is perceived by the human eye and ranges from red to violet.

visible light spectrum

So, do check on alternative uses of the words and symbols you choose–to make sure you will communicate effectively.

March 10, 2008

Basic Techniques for Building Rapport

Dummies UK site (click on title) provides the article below, adapted from the book, Neurolinguistics for Dummies.

Seven quick ways to sharpen your rapport

For starters, try some immediate ways to begin building rapport:

* Take a genuine interest in getting to know what’s important to the other person. Start to understand them rather than expecting them to understand you first.
* Pick up on the key words, favourite phrases and way of speaking that someone uses and build these subtly into your own conversation.
* Notice how someone likes to handle information. Do they like lots of details or just the big picture? As you speak, feed back information in this same portion size.
* Breathe in unison with them.
* Look out for the other person’s intention — their underlying aim — rather than what they do or say. They may not always get it right, but expect their heart to lie in the right place.
* Adopt a similar stance to them in terms of your body language, gestures, voice tone and speed.
* Respect the other person’s time, energy, favourite people and money. They will be important resources for them.