July 21, 2010

What is plain enough? What do you think?

I want to hear from you: tell me what is right or wrong with this advertisement. This not a test. I am interested to hear from people with differing perspectives or focuses.


HST furniture adHST ad in daily newspaper

Filed under: audience,brevity,clarity,clear,concrete writing,consumer,editing,vocabulary — Cheryl Stephens @ 3:40 am

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2 Responses to “What is plain enough? What do you think?”

  1. Judy Adamson says:
    July 31, 2010 at 3:08 pm

    If someone tells me they can save me money without first enquiring what my particular needs are, I’m immediately suspicious. I’ve recently had several experiences of this through unsolicited telephone marketing and it was counter-productive, leaving me downright annoyed with the companies involved!

  2. Cheryl says:
    July 31, 2010 at 6:57 pm

    Right, Judy
    I was suspicious of this ad because these people are selling furniture to us but telling us the new tax regime will benefit us instead of them.

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