Executive Summary “Improving Health Begins with Understanding” A CIGNA Foundation Thought Leadership Forum
In 2007 CIGNA Foundation's Thought Leadership Forum hosted Improving Health Begins with Understanding, which reached these conclusions about literacy and health.
– Parker & Ratzan, 2001
http://newsroom.cigna.com/images/56/812520_Health_Literacy_Report.pdf
- People avoid what they don’t understand. Fear, shame, anxiety and confusion often drive personal health care decisions.
- Poor health literacy knows no demographic limits. Age, education, ethnicity, income, and gender are not reliable predictors.
- Demography does drive content. Different groups understand information in different ways.
- Reading literacy isn’t health literacy. Being able to read a professional journal doesn’t necessarily mean someone can understand the instructions on a prescription drug bottle.
- Fluency isn’t communication. Being able to speak a language doesn’t mean someone can understand a doctor’s instructions delivered in that language.
- Communication is multi-faceted. Printed material, audio/visual elements, electronic information and face-to-face interaction must all work together.
- Success will be slow and incremental. At first, improvements depend on listening, understanding and responding to people’s needs on a case by case basis.
- Failure is not an option. Poor health literacy is costing our country in terms of dollars and lost productivity, threatening not just our nation’s health, but our future.
– Parker & Ratzan, 2001
http://newsroom.cigna.com/images/56/812520_Health_Literacy_Report.pdf
Labels: literacy


